Naming advice and guides
Ideas, research, and honest thinking about how to find a name that feels right.
Eliana Is Having a Moment in 2026. Here's Why That's a Problem If You Want a Unique Baby Girl Name
Eliana is reportedly having a moment in the UK's 2026 baby name conversation - though official figures still put Olivia on top. Here's why that matters if you want a name that's distinctive, and how to find one that's genuinely yours.
The Most Popular Baby Names in the UK in 2025 - and Why a List Is Only the Beginning
Olivia and Muhammad top the UK charts in 2025. Here is why the list is a useful door, and why the name that fits your family is not on it.
The Rise of Gender-Neutral Baby Names in the UK - and Why a Filter Won't Find You the Right One
Gender-neutral baby names are rising across the UK in 2026 - but a filter won't find you the right one. Here's a better way to search.
Baby Name Trends 2026 UK: Five Styles - and How to Find Your Version of Each
Five baby name styles are dominating 2026 in the UK - from gender-neutral to bold and unusual. Here's what each one says about your naming instinct, and how to find your version.
Unique Dog Names UK: Half the Dogs at the Park Are Called Luna or Milo
Luna and Milo top every UK pet name chart in 2026 - for both dogs and cats. Here's how to find a name that actually fits your dog's personality.